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Common tricks as used by SEO companies
Here are a few common tricks SEO companies will use to try and impress you;
Many SEO companies will choose the keywords or key phrases themselves selecting the lowest traffic keywords making it easy for them to rank, resulting in poor performance for your website.
Many SEO companies will show you a keyword they have ranked trying to impress you with their page one results, this will normally be an extremely low traffic keyword, and check the traffic via the Google keyword research tool, this superb software tool from Google gives you the real traffic search results.
Many SEO companies will promise you guaranteed results and will in many cases ask for a large deposit, at Neontron SEO Services we work on a low risk pay as you go basis showing you results as we go with detailed reports and more.
Many SEO companies will use Black Hat SEO techniques
to quickly rank a keyword to try and win your confidence, however as the
search engines index the site over time they will find that the
techniques they have used are poor and are trying to fool the search
engines. We always recommended waiting at least a month for a rank to
truly stabilise but even then the keyword will need to be supported to
keep the rank strong and consistent.