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What is SEO - Search Engine Optimisation?
Search Engine Optimisation or as its more commonly known, SEO is a method of improving a websites visibility in the search engine results. There are two ways to display a website in the search results and they are known as;
- Organic SEO Search Engine Optimisation using White Hat SEO techniques
- Pay Per Click - Paid results
Search Engines will index a website based on its information via on page content and off page activities. The search engine will then rely on information from fed to it by its algorithms; the algorithms rely on the information fed back by search engine spiders, also known as search engine crawlers. These algorithms will calculate these combined results and index a website of webpage based on the calculations in relevance thus giving the search engine user the most accurate search based on their keyword or key phrase.
There are many search engines online today, the most popular being Google, the other search engines most commonly used are;
- Yahoo
- MSN and
- Bing (which is the same as MSN)
Bing. Whilst there is so many other search engine most will get there results from Google, search engine such as Ask will index using Google results. Search engine such as Dog Pile combine a combination of the largest search engine such as Google, Yahoo and Bing delivering the user a combined relevant result.
Search engines are extremely diverse on the way they index a website, most of the time when you search a particular keyword or key phrase the three major search engines will give completely different results based on the way they index a website, at Neontron we have studied this over some 10 years an know how and what search engines index. By designing the right campaign we can index a website on page one for the same keyword or key phrase by combining a campaign to suit all search engines, many SEO Services will just concentrate on one search engine losing out on other vital traffic.